Abhiraj Das Ghosh

Most teams got access to the most powerful marketing technology in history and immediately used it to write bad captions faster. This talk goes from Alan Turing's 1950 paper to an audit students can run that week: what AI actually changes in marketing operations, what it doesn't, and why the gap between potential and reality is almost always a thinking problem, not a tools problem.

Most companies have marketing activity, not marketing architecture. This talk walks through the Hexagram, a six-pillar model (brand, content, social, creative, performance, and analytics) for diagnosing where a business’s marketing structure actually breaks down, and why one broken pillar usually explains a much bigger performance problem than it first looks like. It also covers what running this diagnostic at scale has taught me: which parts of the audit, execution, and reporting an AI agent system can now handle, and which parts still need a human in the room.

Marketing and business students are being told AI will either take their jobs or make them irrelevant if they don't master prompting. Neither is quite true. This talk breaks down, role by role, what entry-level marketing work actually looks like now that AI handles the first draft: which skills matter more than they used to, which stopped mattering, and what to practise in college to be useful on day one of a job.

Every student now has access to tools that can write their LinkedIn posts, polish their resume, and generate a portfolio overnight, which means having content is no longer the differentiator. This talk is about what still cannot be faked: a visible body of real work, a point of view that holds up under a follow-up question, and the difference between looking credible and being credible.

Participants write short lines of code and hear music come out immediately, using Strudel, a JavaScript-based pattern language for live coding. No music background required, no coding background required. The workshop also introduces the raga as an algorithm: Indian classical structure used as a generative substrate for rhythm and pattern, the same way other genres have borrowed mathematical structures like Fibonacci sequences to build compositions. Open to CS and engineering students, music and audio clubs, and anyone curious about where code and music actually meet.

A live-coded set for a tech fest, cultural fest, or evening event: structure built and manipulated in real time on stage, in code that is projected for the room to follow.